Engage / Elevate / Extend

Piano Academy Logo November 16 - 18, 2021
8:30am - 1:00pm EST / 2:30pm - 7:00pm CET

Piano Academy, the virtual experience, is back for a special edition this fall to help you engage your audience, elevate your brand experiences and extend customer lifetime values.

Tuesday, November 16, 2021

Engage

Discover how to activate users by using conversion tactics, diverse content formats, privacy practices and deep data analysis. Attendees will walk away from Day 1 with actionable ways to increase audience engagement.

Register for Day 1

Agenda

  • 8:30am
  • 9:00am
  • 9:55am
  • 10:50am
  • 11:35am
  • 12:20pm

8:30am EST

Networking & Introductions

Grab a water, coffee or tea, and jump in to meet your fellow conference-goers, virtually!

9:00am EST

From Browsers to Buyers: Conversion Tactics That Work

Prime casual content consumers with reasons to subscribe. During this session, you’ll hear real examples of successful conversion tactics from Piano clients to get inspired for your business.
Speakers to be announced soon.

9:55am EST

The Power Couple That Drives More Activation

If you consider content to be king, then format is your queen. Discover best practices for choosing content formats—as well as how Piano can support your efforts—during this discussion.
Speakers to be announced soon.

10:50am EST

How to Exploit Your Data Goldmine

Data can be a differentiator for any business. But many organizations sit on top of that invaluable information with no actionable way to use it. In this session, learn how to strike data gold with Piano Analytics expert Declan Owens.
Speakers to be announced soon.

11:35am EST

Every Side to Segmentation

Piano Chief Growth Officer Joanna Catalano will be joined by agency professionals for a panel discussion around the many different ways audience data can be shared, segmented and applied for better business outcomes.
Speakers to be announced soon.

12:20pm EST

An Intimate Affair: Building Trust Through Your Privacy Practice

Get closer to your customers by giving them the secrecy they crave. This session will make the case for building stronger relationships through privacy policies.
Speakers to be announced soon.

Register for Day 1

Wednesday, November 17, 2021

Elevate

Learn why personalization is the key to building better relationships with subscribers. From re-engaging idle users to utilizing blended subscription models, Day 2 attendees will learn how to elevate existing customer relationships.

Register for Day 2

Agenda

  • 8:30am
  • 9:00am
  • 9:35am
  • 10:35am
  • 11:20am
  • 12:05pm

8:30am EST

Networking & Introductions

Grab a water, coffee or tea, and jump in to meet your fellow conference-goers, virtually!

9:00am EST

An Inside Look at Piano Analytics

Piano Analytics was launched in September to give everyone in an organization access to better data and tools to improve customer relationships. Discover how our solution can offer a competitive advantage for businesses directly from our analytics insiders.
Speakers to be announced soon.

9:35am EST

Reinforce Subscription and Advertising Revenue Streams

Driving subscription revenue doesn’t have to come at the expense of your ad business. Learn how both revenue streams can flow freely through the use of first-party data.
Speakers to be announced soon.

10:35am EST

Improving Data Collection to Uncover Better Brand Experiences

In this session, we’ll discuss the data collection methods that can be used to understand content performance and user behavior, offering the insight you need to create even more engaging experiences.
Speakers to be announced soon.

11:20am EST

Energize Sleepers to Mitigate Churn

Subscribers who aren’t engaging often with your brand don’t have to be a lost cause. Discover Piano’s best practices to re-activate disengaged users and increase retention rates.
Speakers to be announced soon.

12:05pm EST

Piano Best Practices: Eliciting Engagement

Have your engagement and conversion rates stalled? Consider these tactics based on findings from our latest Benchmarks Report, presented by Piano’s Senior Vice President of Strategy Michael Silberman and Director of Research Patrick Appel.
Speakers to be announced soon.

Register for Day 2

Thursday, November 18, 2021

Extend

Extend the lifetime value of your customer relationships by leveraging insights on offer strategies, data collection and more from Piano clients. Day 3 will close with attendees empowered to keep subscribers in the long term.

Register for Day 3

Agenda

  • 8:30am
  • 9:00am
  • 9:35am
  • 10:30am
  • 11:15am
  • 12:00pm

8:30am EST

Networking & Introductions

Grab a water, coffee or tea, and jump in to meet your fellow conference-goers, virtually!

9:00am EST

Creating Comprehensive Profiles of Your Users

You can never have too much data about your customers. In this Piano client presentation, learn how to marry onsite content journey data with information from marketing and promotion teams to create more robust subscriber profiles that drive revenue.

9:35am EST

Best of Both Worlds: Sustaining Multiple Subscription Models

Businesses offering both print and digital experiences now have an opportunity to provide content in the exact format subscribers seek while giving themselves more opportunity to generate revenue. Hear from Piano clients to see how they make it work.

10:30am EST

Successful Strategies to Retain Long-term Subscribers

Want to learn how to keep longtime subscribers interested and engaged? Learn what’s worked to keep legacy customers happy directly from a Piano client.

11:15am EST

Reevaluating Retention with Piano’s Best Practices

Explore more of our bi-annual Benchmarks Report in this session. We’ll demonstrate how to keep customers renewing with our best practices for anti-cancellation tactics.

12:00pm EST

Is Data Alliance An Effective Strategy to Share Information?

Building a data alliance for publishers in Europe has been an effective solution to compete for ad spend against social media platforms. But can its success be repeated in other markets? We’ll explore the possibilities in this fireside chat.
Speakers to be announced soon.

Register for Day 3

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Launched in 2020, Piano Academy is our bespoke event series dedicated to giving businesses the information they need to better engage audiences. Explore past sessions and supporting content on the Piano Academy hub.